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Floriculture
Marketing |
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Changes in the American population are creating changes in the demographics of American gardeners. While Baby Boomers continue to be a core customer group, many horticultural businesses are challenged to reach younger demographics. One "window of opportunity" is the Internet. Recent MSU research shows that the Internet is a tool for information gathering rather than making purchases, which is especially true for Horticulture. The basics for a good website were presented at the 2007 Michigan Greenhouse Grower Expo, as well as some information on terminology and potential uses for horticultural professionals. Click on the links below to review their information. Marketing Ideas to Reach the Next Generation, Part I, by Bridget Behe Marketing Ideas to Reach the Next Generation, Part II, by Will Carlson Jr.
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Copyright
© 2002
DEPARTMENT
OF HORTICULTURE
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