HRT 407: Horticulture Marketing


  • Dr. Bridget K. Behe (lead)
    1066 Bogue St, Room A238
    East Lansing, MI 48824
    (517) 353-0346
    .(JavaScript must be enabled to view this email address)

Credits and Offerings

  • 3 credits (2 lecture and 2 lab hours per week)
  • Fall semester of odd-numbered years

Course objectives

  1. To learn marketing skills, concepts, and application of those to the horticulture industry. 
  2. Most students will enhance their marketing skills through a variety of learning methods to use marketing principles in their future workplaces.


  • Consumer behavior
  • Product features/benefits
  • Communication
  • Pricing
  • Promotion


  • Case studies
  • Article/book discussion
  • Advertisement evaluation
  • Product pricing
  • Identifying product features and benefits